I think that is consistent with the mission. And then you have a $50 margin that you can reinvest on the free-learning side. Let’s say it costs $100 to administer that exam. Here’s what I think it could look like in five years: the learning side will be free, but if and when you want to prove what you know, and get a credential, you would go to a proctoring center. There are people offering college courses for free. There’s one that plans to sell devices into the education market that will include the video part of what we do. Something we’ve already started to do is license our content to for-profit companies. That is where we go to make sure that we understand things,” I could see third-party toys or books. As time goes on, if people say, “Hey, we trust the Khan Academy. We were inadvertently-and now more explicitly-building a brand in a space where there are very few brands. I don’t know if Sal dolls will do as well as Elmo dolls, but the general notion is out there. They offer their learning for free but have obviously done very well. We’ve learned from what’s happened at the Children’s Television Workshop-the people who make Sesame Street. Over the longer term, we think there will be ways to get other revenue that doesn’t conflict with the “free” part. So far it’s been donors who have paid for it. Can we dig into the slogan a little? Because nothing is really “free.” Someone has to pay for it.įor us, free really means free.
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